Five of the Top Rules for Growing Customer Loyalty Post-Coronavirus

Loyal customers are incredibly important to your revenue stream. After the shutdowns and chaos experienced during the coronavirus, your business growth might have stalled. Today’s consumer is looking for value from your brand, and this means a personalized connection. Relationships are crucial for inspiring repeat customers. Whether you order bulk thank you cards for your customer service team or you actively seek consumer feedback, loyalty can be cultivated and maintained.

1. Give Customers a Reward

You don’t have to be a major retailer to offer a loyalty reward program to your consumers. Any program that gives members a sneak peek at new products, exclusive offers, gifts or discounts will be enough to encourage your customers to keep coming back. Loyalty programs let customers feel appreciated, as their purchasing behaviors are recognized and rewarded. Return the favor and courtesy the consumers extend to your brand and products by going out of your way to pay attention.

2. Prioritize Customer Service

Many businesses say they prioritize customer service, but few go the extra mile to stand out from the competition. In-store personnel needs to be attentive, efficient, helpful and friendly, but these same attributes need to extend to your online presence as well. Social media platforms are widely accepted as a first stop evaluation of a company’s customer service and response, as consumers will browse reviews, comments and online profiles before making an in-store purchase. Offer a quick response to social media inquiries, whether positive or negative. Order customized bulk thank you cards to send to each consumer who makes a purchase or shares feedback.

3. Make Shopping Convenient

The easier you make the shopping experience for your consumers, the more they will enjoy it and keep returning. Brainstorm ways to streamline your return service or make it more convenient. Look at ways to expedite checkouts or send invoices or receipts electronically. Respond to social media inquiries to time on phone calls and long wait times.

4. Seek Consumer Feedback

If you want to make your store or brand better, ask consumers how to do it. You develop loyalty when you ask the consumer about expectations, needs or desires and follow through on suggestions to make to happen. You may not be happy about what the consumer says, but it is worth a listen as it is an opportunity to improve your services. Customers who know you are acting on their feedback are more likely to trust that you care about them and what they have to say.

5. Don’t Limit Connections

Limiting your customer contact to sales or promotions where you want them to spend more shows you are motivated by the money. While you do need to turn a profit, try developing connections through customer appreciation events, raffles, how-to articles on a blog or support for a local charity.

Use Cards for Causes

Ready to work on customer loyalty? Set your brand apart with unique bulk business thank you cards from Cards for Causes. You aren’t only showing an interest in the consumer relationship, but you are also showing your commitment to improving the global community.