In this modern time, every business is only focusing on making profits and increasing their business accessibility much better than other businesses.
But in this competitive period, there are some businesses who are focusing on making a difference in society with their community services and other charities.
Here is why corporate philanthropy is a good business strategy:
Make a difference
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has,” said Margaret Mead, an American anthropologist best known for her studies of the peoples of Oceania.
The main motive of your organization is to provide donations and services for the welfare of the community to make a difference in society. If you want to help others and make the world a better place then there is no other reason you need to provide community service to others. Helping others is the most satisfying thing that can provide better peace of mind and let you feel happy.
Well, when you add corporate philanthropy to your business it helps in increasing employees’ engagement in the organization. When your business is actively participating in providing community service this will make the employees feel pride in their organization and they will be interested in helping their organizations in every way.
When you encourage your employees to join the organization’s cause and allow them to share their ideas and thoughts, this will help in adding more value to your philanthropic work.
Better customer/client relationship
Rather than just earning profits and increasing your business empire, it’s better to use your brand for a greater cause. When your business focuses on making a difference in society, your employees will feel valued and they will show effective work to help their organization’s cause.
Also when your organization is providing services to the community, this will attract more customers to your organization because of your good work. You will be able to connect with new audiences and clients who share the same cause.
Invest and grow
When your organization is investing in community service this will help your business in better growth. When you give back to the community, it will help in creating employment for many people and this helps in the betterment of small businesses and other talents. The community where your organization operates will become stronger and will have a positive social and economic influence.
Make a global impact
When your business puts some effort to support the community by providing different services to them, then it is directly helping in providing a positive global impact for the betterment of society. Your efforts will offer you connections from all over the world with people of the same mindset. This will encourage many others to join your organization and this will help in increasing business growth and profit.
One of the best examples is Thomas Kane, managing director at Merrill Private Wealth Management. Outside of his work, he lends much of his time to supporting various charitable causes, including serving as President of Friends of the IDF. Tommy Kane Chicago with his management is very active in community works and donations, helping those who are in need.