Staying relevant in the industry has become ten times harder for businesses. And newcomers, in particular, will not feel welcomed at all when they haveto fight tooth and nail to overtake one another in this fierce competition. And one thing that has always helped brands keep up with the changing market, is following trends. The digital marketing space is ever evolving. 2020 has been a revolutionary year and the years to follow seem promising!
Making the most of this evolution and using it to your advantage to boost business is an important part of business success and growth. Luckily, we’re here to help you with that! This article will focus on highlighting the most popular tech marketing trends every marketer should know this year. This way you’ll know which trends to follow and which trends to avoid based on the kind of business you run. So, without further ado, let’s check them out!
- Make Data Analytics a Priority
The modern world thrives on data. Information has always been timeless valuable. While businesses have always given data analytics the recognition it deserves, marketers have not. The data you collect is as valuable and beneficial as you make it to be. Marketers need to learn how to use meaningful data better for better results.
Thanks to technological advancement, marketers can now access all kinds of data, from purchase habits and wish lists to purchase history and ad preferences that will help create personalized customer experiences. As a marketer, you’re supposed to use this data to improve customer experiences and marketing campaigns. It can be as simple as offering personalized promo codes and coupons, to something as significant as targeted ads.
Gathering data isn’t the difficult part. It can easily be collected from customers and consumers using your website to browse or purchase. Putting that data to good use is where the challenge lies. Data analytics is key to understanding consumer behavior. Use it as leverage to boost your business’s success and growth.
- Social Media Marketing Will Always Be Relevant
If there’s one thing that will always stay relevant in the industry, it’s social media marketing. Regardless of the industry, niche or audience your business targets, the importance of social media marketing for business success is undeniable. Your digital marketing efforts might as well go all in vain if social media isn’t a big part of your brand’s success.
Brands use social media to build an authentic and credible identity by communicating with customers one-on-one. It’s a dimensional approach that will boost customer engagement and establish an online brand presence at the same time.As a marketer, you should understand the opportunities each social media platform holds for businesses.
Every platform offers a different audience, different ways of engagement, different feature sets, etc. Stay active on social platforms that gain traction in recent times. This way, your brand will always be one step ahead of the competition. All you need is good communication skills and a reliable internet connection to stay connected. If you reside in an urban or suburban area, fiber internet connections are your go-to option for fast, stable, and uninterruptedconnectivity that will enable you to stay in touch with all your social media platforms 24/7. If you reside in a rural region, you can easily find options in your area to provide decent rural internet speeds across your devices!
- Employ Voice Search Algorithms
Almost everyone carries a smartphone in today’s time. The growing use of mobile has led people to adopt convenience every step of the way. This is why voice search became increasingly popular over the years. Imagine having all your queries addressed and questions answered, using only your voice, without moving at all. Wonderful, isn’t it?
Online businesses have the most advantage with this trend. There is a high chance users might find your website or blogs through a voice search query. As a marketer, you must take in the perspective of a search engine user and create a content strategy around that. You want to make sure your content or website is clear and conversational enough to answer the user’s query. Include relevant keywords and FAQs in your content to respond to your audience’s pain points instantly and appropriately.
- Personalized Emails Are The Best
Email marketing is known as one of the oldest and most popular marketing strategies. Time and time again, it has proven to boost engagement and generate profit in the long term for almost all kinds of businesses. Personalized email marketing generates more conversions and profit than regular email marketing. Personalization is one strategy that is quite successful in its capacity. Imagine combining email marketing and personalization to double the results?
Bulk emails receive no positive response and achieve no results, whatsoever. This is where personalized emails shine through! Sending out personalized emails assures the customer of the human side of the business. It helps in forming a trustworthy relationship with the client, where they feel valued and heard. It also significantly improves the customer retention rate, sustains a healthy business-customer relationship, and promises good sales and costs less than bulk email marketing.
Wrapping It Up
Growth and innovation are inevitable consequences of change for the B2B sector. Learning how to adjust and making the most of your resources is what matters. Regardless of the size of the business, these trends will help you understand where exactly your marketing efforts should be focused on to stay ahead of the competition!