Considering Feedback From Customers (VoC)

To stay ahead of the competition, one of the most important things a business can do is to have a better understanding of its customers’ and clients’ opinions about the company as a whole, the goods and services it delivers, and the firm’s overall performance. When leaders have this data at their disposal, they are better able to drive their organisations toward the establishment of increased client loyalty and more value for consumers. A 2014 Gartner prediction predicted that by 2016, 89% of firms will be competing mostly on the basis of the customer experience, and that 50% of consumer product expenditure would be focused toward improvements in the customer experience.

To rephrase, what exactly is the “VoC”?

The process by which a company gathers critical information about how its customers feel about the quality of the services it offers is known as “voice of the customer” (or “VoC” for short). The purpose of this exercise is to get insight into the client’s expectations and frustrations with the company’s offerings. Voice of the customer is an abbreviation for a procedure made feasible by advanced technology that records and distributes client feedback across an organisation. Employing this critical information, businesses may fortify their brands, streamline their processes, and improve the quality of their goods and services they provide.

  • Managers may use this data in a variety of ways, but one of the most important is to find out what employees disliked about their work.
  • Find out what your customers want, what they need, and what they are complaining about.
  • Put the aforementioned information in order of how useful you believe it will be in boosting your efficiency.
  • Find out how your clients assess the value of your products and services.
  • Find out whether the firm is meeting expectations and if not, what it is doing wrong.
  • Make modifications to product and service development and distribution based on a more nuanced knowledge of the features of your target market thanks to the data provided here.

The Value of Listening to Customers

Once upon a time, it was necessary for companies to track sales in order to learn what their consumers really wanted. Naturally, understanding what the market values requires a familiarity with consumer preferences. However, this feedback mechanism is slow and inaccurate.


The value of VoC may be summed up in two terms. First and foremost, it’s essential for retaining existing consumers and helping to refine and introduce new goods and services, all of which are necessary for the continued success and growth of the company. To a degree that was previously imagined, client input paves the way for improved products and more streamlined services. To achieve this goal, companies need to gather and analyse data about their customers’ opinions and experiences with the brand.